University and Professional Pedagogical Space

Resources and support for teaching

The art of digital analytics is a university and professional manual dedicated to designing useful measures, responsible analysis of digital behaviors, and transforming results into decisions. It connects strategy, activation, data governance, analytical methods, visualization, and influence without relying on a specific platform.

Course Plan (12 weeks) Integration project Teaching resources
Pedagogical framework

Proposed 12-week course plan

Structured thematic segmentation linking book chapters to pedagogical decisions and student deliverables.

Sem. Read Pedagogical Decision Deliverable
1 Guide + Ch. 1 Analytics as a decision-making discipline Initial diagnosis; Business–Activation–Analysis–Decision map
2 Ch. 2 Objectives, KPIs, and Measurement Plan Project Integrator v1 measurement plan
3 Ch. 3 and 4 Maturity, Governance, and Analyst Posture Maturity diagnostic and RACI matrix
4 Ch. 5 Privacy, ethics, and governance Risk analysis and consent choice
5 Ch. 6 Collection and Architecture Instrumentation specification; quality control
6 Ch. 7 and 8 Channels, experimentation, and optimization Prioritized hypotheses and test protocol
7 Ch. 9 Segmentation and Audiences Useful Segments, Limits, and Risks of Caricature
8 Ch. 10 Quantitative and qualitative sources Triangulation plan
9 Ch. 11 Applied Statistics Uncertainty analysis and sample size
10 Ch. 12 Attribution, causality, and prediction Justified Choice of Contribution Method
11 Ch. 13 Visualization and dashboard Decisional and critical cross-analysis prototype
12 Ch. 14 and 15 Story, influence, AI, and observability Final presentation and memory of limits
Weekly segmentation is adaptable for 10, 12, or 15-week courses. A correspondence file with a program's skills is available in the teacher's package.
Longitudinal evaluation

Cumulative integration project

Using a single mandate throughout the quarter. Students play the role of an analytical team that must recommend a verifiable decision to a real or simulated organization. Each submission reuses and corrects the previous one.

Discount 1

1. Framing

Business Objective, Decision, Stakeholders, and Risk of Error.
Chapters 1-5.

Discount 2

2. Measurement

KPI, dimensions, sources, consent, limits, and quality plan.
Chapters 5-6.

Discount 3

3. Analysis

Segmentation, Triangulation, Uncertainty, Experimental Protocol or Causal Method.
Chapters 7-12.

Discount 4

4. Decision

Dashboard or figure, analytical narrative, recommendation, and follow-up plan
Chapters 13-15.

Recommended data sources for the mandate:

To maximize the pedagogical value of the integrator project, Ideally, the mandate should be carried out on real Google Analytics 4 (GA4) data Issues from a partner organization or real study project.

If you don't have access to real company data, it is strongly recommended to use the official Google demo account:

Proposed scale

Criterion Weight Expected proof
Decision Framework 20 % Decisional question, expected value, risks, and stakeholders
Measurement and governance 20 % Definitions, sources, quality, consent, traceability
Analysis and proof 25 % Proportional method, calculations, uncertainty, limits
Visualization and storytelling 20 % Clarity, Hierarchy, Data Fidelity, Recommendation
Ethics and reflexivity 15 % Bias, consequences, surveillance, and reversibility
Course resources

Teaching materials and resources

A set of ready-to-use and downloadable educational materials for animating classes and evaluating students.

Modifiable course plan

Included

12-week modifiable course plan with program objectives alignment.

See the 12-week plan

Slides per chapter

Reusable concept and figure slides, limited to one per chapter.

Pedagogical Notes for Each Case

15 cases of opening

Guidance Notes for the 15 Book Opening Cases: Context, Solution Paths, Objections, and Extensions.

  1. Tide Route
  2. Mosaïque Foundation
  3. MobiCité Network
  4. FormaLab Institute
  5. Horizon Fund
  6. 360 Scene
  7. Velocity
  8. Cuisine Nomade, Musée des Rives et Nimbo
  9. Théâtre L’Archipel
  10. Transitéo
  11. Clear Energy
  12. Sonora
  13. 360 Campus
  14. Culture+ Network
  15. Solstice

Indicative answers to exercises

45 Exercises

Indicative answers to 45 exercises, sections, and examples of work at three levels of mastery.

Access exercises

Additional tools and resources

Interactive tools

Measurement plan templates, RACI matrix, UTM manager, maturity grid, quality audit, and A/B calculator.

Explore resources

Reserved for teachers and trainers access

To ensure the pedagogical efficiency of evaluated work, editable versions and complete solutions are accompanied by references and evaluation grids.

For any question or evaluation specimen request, contact the author via LinkedIn.