Chapter 3: Data Maturity and Analytical Governance of Organizations

Simplified analytics maturity assessment

Assess your organization's ability to leverage its data by realistically evaluating each of the five dimensions of the Digital Analytics Maturity Model (DAMM).

Dimensional evaluation

Slide each slider to adjust the estimated maturity level of your organization.

01. Governance 1/5
Structures, roles, responsibilities, and strategic alignment of analytics.
1 - Initial / ad hoc 2 - Managed 3 - Defined 4 - Controlled 5 - Optimized
Level 1 — Initial / ad hoc
Responsibilities are implicit, and analytical initiatives depend on isolated individuals.
02. Objectives and scope 1/5
Clear business objectives and defining the scope of analysis.
1 - Initial / ad hoc 2 - Managed 3 - Defined 4 - Controlled 5 - Optimized
Level 1 — Initial / ad hoc
Analyses respond to ad-hoc requests without clear business objectives or scope established.
03. Team and expertise 1/5
Competencies, profiles, training, and analytical culture of the team.
1 - Initial / ad hoc 2 - Managed 3 - Defined 4 - Controlled 5 - Optimized
Level 1 — Initial / ad hoc
Expertise is limited, unstructured, and concentrated among a few people.
04. Processes and methodology 1/5
The methodological framework, standardization, quality, and continuous improvement of analyses.
1 - Initial / ad hoc 2 - Managed 3 - Defined 4 - Controlled 5 - Optimized
Level 1 — Initial / ad hoc
Analyses rely on individual, informal practices that are difficult to reproduce.
05. Tools and technologies 1/5
Infrastructure, data integration, and organizational technological capabilities.
1 - Initial / ad hoc 2 - Managed 3 - Defined 4 - Controlled 5 - Optimized
Level 1 — Initial / ad hoc
Tools are fragmented, data is poorly documented, and integrations are mainly manual.

Diagnostic

1.0 Out of 5
Initial / ad hoc level

Recommended actions:

References and academic sources